Simon Sinek: The Golden Circle - Start With Why

In this video, Simon Sinek explains his concept of "The Golden Circle," a powerful framework for understanding why some leaders and organizations are more influential, inspiring, and innovative than others. He argues that people don't buy *what* you do, they buy *why* you do it. Sinek breaks down the three levels of the Golden Circle – Why, How, and What – and emphasizes the importance of communicating from the inside out, starting with your purpose. The video uses real-world examples to illustrate how companies like Apple have successfully leveraged the Golden Circle to build a loyal following and achieve significant success.